SEO or Digital Marketing?

Digital Marketing or SEO?

Interesting article by Amit Thakur via LinkedIn highlighting and questioning what’s the difference between digital marketing and SEO search engine optimisation; often not understood well in marketing while traditional media and strategies are preferred.

Digital Marketing versus SEO (Image copyright Pexels)

‘What is the difference between digital marketing and SEO?

What is Digital Marketing?

Digital marketing is an umbrella term for all of your growth-oriented online marketing efforts for the business promotion. 

Digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers involved in Digital Marketing.

Why Digital Marketing?

We are living in the digital world, where most of the people like to use the internet from their computers, mobile and tablets for searching any information about any products and services. Being on the internet it helps our business, product, or service to perform for their right customer. Digital Marketing gives you the power to lets the customer find you.

Benefits of Digital Marketing:

• Being on the Internet you will be available for 24*7*365
• Digital Marketing Helps Generate Better Revenues
• You can easily Communicate with your customer at a real-time
• Best platform to reach the right customers
• You can easily track your customer
• No need to pay extra for any Advertisement
• Digital Marketing Is More Cost-Effective than Traditional Marketing

What is SEO?

SEO or search engine optimization is a technique for improving the ranking of web pages on SERP(Search Engine Result Pages).

SEO or search engine optimization is a way to get new customers and helps you to boost your business, services, products from the internet.’ (Thakur 2018).

Benefits of SEO

The benefits of SEO include constant long-term presence, organic results trusted more than paid digital, after significant front-end investment, informed by customers to attract new customers in their language, leveraging word of mouth, through curated consumer generated media or marketing content, from their regular and authentic feedback (adapted for use as content).

By grounding market research on customers whether focus groups, social media comments etc. any marketing strategy development or system can be cyclical (versus one off budget item and/or campaign), not unlike the systems or software development lifecycle which includes regular feedback for adaptation and improvement based on users.

It’s especially advantageous for sole operators or small medium enterprises lacking large budgets and access to expensive traditional media; they can compete with the physically larger competitors in the digital space using SEO.


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